RLD Strategic: Melbourne's Brand Marketing Strategy & Graphic Design Experts

RLD Strategic is a brand marketing strategy and creative design agency based in Melbourne. We are experts in developing brands that optimise business growth and deliver real, tangible results.

RLD Strategic was established in 1989 by Ros Lawson. With a successful background in both advertising, marketing and design, Ros recognised the opportunity to better link business strategy with visual communication. RLD Strategic is now a team of skilled strategic brand specialists developing solutions for companies proposing to improve their internal or external profile, for better brand adjustment and market engagement.

RLD Strategic provides you with an all-encompassing branding solution, centred on strategy, cultural alignment, visualisation and marketing, which will inspire audience engagement and ensure memorability.

We make it our priority to take time to understand your business and intended direction, to make informed decisions that will resonate deeply with your target audience. We help you translate your vision and strategy into an emotionally engaging visual identity, story and brand experience in a totally supported manner. Not only that, we help you capture the attention and imagination of your audiences by saying something that is genuine, meaningful and new. We develop relevant experiences that coincide with your products, to add bottom line value and depth to your business ideas.

Unlike other companies offering similar services, we do more than the usual. We also identify and eradicate any road blocks that may hinder your brand solution delivery. Ros has developed a HUB of external tried and tested experts who assist to deliver your intentions in a seamless manner. Our HUB includes business management and coaching, research, sales pipeline analysis and training, public relations, human resources, IT strategy, legal and even government grants. Our combined expertise ensures the ultimate brand delivery.

Your brand is the cornerstone of your business success. It is the resolved outcome of combining psychology and science. Good brands convey a uniform quality, credibility and experience.

The first step is for us to sit down and have a chat about your needs and aspirations. This helps you to uncover the true potential of your brand. We then research your intended market and develop a strategy to help you achieve that potential, based on our findings.

To put it simply – you need to know who you are and where you want to go before you can get there.

We work with you and have a transparent costing structure so there are no surprises. Our style is generally to work as part of your team: a process of seamless integration to get the best results for everyone.

It’s simple. We love brands. We live and breathe brands, and have been delivering on brand value for over 25 years now. Seeing clients happy, makes us happy.

Maintaining your business’s integrity and value is a full time occupation that should be handled by professionals. As a comprehensive brand management solution, RLD commits to providing the highest quality service at the best possible value.

We have nurtured the growth of countless brands through many channels for over a quarter century, which has in turn attributed to their bottom line.

Our breadth of experience, coupled with the advantage of valuable industry associates, guarantees the delivery of an innovative and personalised solution, each and every time.

Business Analysis & Insight

Reaffirm business challenges and opportunities and research opposition and deliverables. Research the internal behaviour and respect for the brand. Introduce HUB members where appropriate to define issues and offer solutions. Advise on grants.

Creative Direction & Development

Compile brand communication and content strategy. Build on brand visualisation and language. Complete in-depth brand testing for market engagement. Construct marketing campaigns. Offline design and development. Online design and development. Video story boards and production. Community engagement

Growth Strategy & Reviews

Marketing strategy and campaigns. Staff and Client retention and reputation management. Search engine optimisation. Engaging content creation. Technical and legal support. Data analysis and reviews. Public relation management. Business coaching and sales training. Market reevaluation

Team Members


RLD is proud to have built a strong, diverse team of industry experts. Each team member goes above and beyond their role to provide our clients the results they deserve! We also enjoy plenty of laughs, which ensures meetings are an enjoyable process at RLD.