Amele – Packaging Design & Development, Creative Direction & Strategy

Amele_QuickFixShave

The vision was to create a global brand that provided women with personal hygiene products that felt beautiful and feminine,
yet subtle and discreet.

Amele_-ForeignLang_Box_MockUp_Sqaure4_R2

In developing the brand, we used strong colour segmentation to ensure ease of identification on the shelf.

Amele_MockUp_2

By establishing a unique visual identity for Amele, we effectively facilitated a way for customers to easily find and repurchase
the same product.

This in turn served to grow a loyal customer base for the client.


The product range has been introduced at national retail and a new global level.