DCWC – Sub-brand Design, Development, Creative Direction & Strategy

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After establishing a firm ethos, we moved onto the visual design stage of the journey. Here, we developed a logo, typography, colour palette and imagery. We incorporated DCWC’s existing corporate typography into 360˚, thus ensuring cohesion between the two brands.

 

DCWC were very excited about the implementation of their new internal brand. In order for 360˚ to successfully reach all DCWC employees, an intranet was developed as the key distribution platform. We also developed a vast range of marketing collateral to support 360˚ and raise employee awareness of this exciting new initiative.

 

Since the launch of 360˚, we have received fabulous feedback across the DCWC team about the success of the campaign.

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